Playing More Than 60 - Other CSR Efforts

In my previous post I discussed the NFL's work with Play 60. Today, I wanted to focus on efforts other than Play 60.

Beyond Play 60, the NFL also has special tributes that it highlights. This week they dedicated some time to remember Pearl Harbor and the generation that helped define America and the world. These special partnerships are highlighted throughout the season. For instance, in the month of October, the NFL highlighted breast cancer awareness. Everyone involved with the NFL, the players, staff, commentators, camera crews, and even the stadium vendors wear pink gear to highlight breast cancer awareness. Each partnership enables the NFL to grow their fan base and expand their products to consumers.

Here is a sample of their CSR efforts, the purpose of the strategy, and why:

The most important takeaway: the NFL understands the importance of building a league-fan connection. By enabling and contributing to these individual social efforts, they help create a competitive advantage in creating more fans and thus more revenue.