This blog is designed to cover the topics from the Proactive Marketing in Dynamic Contexts course (M
KTG 5674) taught by Dr. Jane Machin. My focus will be on covering the marketing practices of the NFL and how they impact the image and messages surrounding their league.
Over the next few weeks, I plan on covering a variety of topics including:
- Evaluation of your company’s social responsibility efforts
- Output from listening to the groundswell and an observation
- Identification of a particular problem, (re)framed appropriately
- List of potential solutions to this problem
- Critical evaluation of those solutions (or proposed tests to evaluate)
I will also look at the daily news and findings from around the NFL's messaging machine. My hope is to convey that the NFL, a global organization, attempts to improve its brand by using strategic partnerships and strategic campaigns. All the while, the hope is these partnerships and campaigns will increase the overall value of the NFL.
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