Today the NFL was called to testify to the Senate Commerce Committee on their actions to address the domestic violence surrounding the league. Appearing on behalf of the NFL was Executive Vice President of football operations, Troy Vincent and Ms. Teri Patterson, Deputy Managing Director of the NFL players association. Not only was the NFL called to the hearing but leaders from several other national leagues including the MLB, NBA, and NHL all appeared before the committee.
NFL's Troy Vincent Testifies
While I do not doubt that Mr. Vincent was a victim of domestic violence, nor do I mean to brush aside his background, I think the NFL knew who they were choosing as the message man. Having sat on the back bench, I know these Congressional hearings are pretty well scripted.
In terms of the marketing for the NFL, Mr. Vincent followed excellent crisis communication. He first admitted the failure of the league and then began to address the immediate actions they have taken to improve the situation.
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