The NFL's 4 Ps

To understand the NFL product, I've built a short 4 Ps of the NFL

Product

• The NFL is - at its heart - a sports entertainment league. They make money by game attendance and viewership.
• The players and the players' reputations are also part of the product. 
• The local teams are part of the product. 

Price

The NFL price varies by their product:

• Tickets to a game can range from $4 (the Redskins' most recent game) to several thousands of dollars for club box seats.
• Jerseys range from $40 to $250 depending on the edition. 
• NFL Redzone typically costs an additional $20 on top of a current cable or dish provider.

Promotion

• The NFL runs many promotions throughout the year. 
• Instead of focusing on the promotions and marketing efforts here, I will highlight them in later blogs. 

Place

The NFL has several key places:

• Local communities where teams are present - 32 locations across the United States.
• In the homes of fans, for example:  "Unique" fan homes.
• In or on the fans, for example "Unique" fans.